Waabi

Creative Director

San Francisco, CA. Posted 16 days ago

The role

This person will define and grow Waabi's creative and visual brand identity for its Physical AI work. The role covers creative concepts, video, design, and managing outside agencies, and works directly with senior leadership.

What you will do

  • Develop creative ideas that explain Waabi's Physical AI work to customers, regulators, investors, talent, and the public
  • Steward Waabi's visual identity across all digital and physical surfaces
  • Partner with senior leadership, including the CEO and COO, on brand and creative direction
  • Produce short and long-form video, shooting, directing, or editing as needed
  • Design keynote presentations, social content, website pages, and other brand assets
  • Direct creative, design, and production agencies and manage their production budget
  • Build the case for and eventually lead an in-house creative team

Required qualifications

  • 10+ years in a creative leadership role such as Creative Director or Design Director
  • Portfolio showing breakthrough brand ideas that changed how an audience thought about a company or product
  • Experience taking a nascent brand and making it fully realized
  • Hands-on skill in design tools (such as Adobe Creative Suite, Figma), video editing tools (such as Premiere Pro, Final Cut Pro), and AI tools (such as Midjourney, Runway, Google Veo)
  • Experience managing external creative, design, or production agencies, including briefing, budget, and quality
  • Experience partnering directly with C-suite or founder-level leaders on brand decisions
  • Strong visual design sensibility across web, presentations, social, and video
  • Comfortable working in a small, hands-on team with the expectation of building toward leading a team
  • Open-minded, collaborative, and willing to help others
  • Passion for self-driving technology and solving hard problems

Nice to have

  • Experience turning complex technical or scientific work into visual brand storytelling
  • Experience managing a production budget that scaled as a company grew
  • Familiarity with end-to-end video production, from concept to final cut
  • Experience in autonomous vehicles, robotics, or physical AI
  • Experience building an in-house creative team from the ground up

Benefits

  • Competitive compensation and equity awards
  • Medical, dental, and vision coverage
  • Unlimited vacation
  • Flexible hours and work-from-home support
  • Daily drinks, snacks, and catered meals when in office
  • Regular team building activities and social events on-site, off-site, and virtual

Before you apply

  • Waabi is an equal opportunity employer and makes accommodations for qualified individuals with disabilities on request

About the company

Waabi, founded by Raquel Urtasun, works on Physical AI for autonomous trucks and robotaxis. It is backed by and partners with leaders in AI, automotive, logistics, and deep tech.

Creative Director at Waabi | JobZoey