Growth and Demand Marketing Manager

The role

You will build and run the demand generation engine for Waabi, a hands-on generalist role on a small team. You will set lifecycle marketing strategy, run campaigns, create content, and generate qualified sales opportunities.

What you will do

• Develop and run lifecycle marketing programs, including nurture tracks and email campaigns, for senior technology decision makers in logistics.
• Drive marketing qualified leads that convert into sales opportunities and customer acquisition.
• Spend about 20% of your time prospecting and qualifying senior logistics-technology decision makers, and hand sales-ready opportunities to sales.
• Track customer acquisition cost by channel and campaign, and use the data to refine messaging, targeting, and channel mix.
• Own lower-funnel digital campaigns, such as paid search, paid social, and retargeting, and account-based marketing programs at named accounts.
• Partner with Brand Marketing, Event Marketing, and Product Marketing on integrated campaigns.
• Build and manage segmented email nurture campaigns that move leads through the funnel.
• Write white papers, host webinars, and produce other thought leadership content, using AI tools where useful.

Required qualifications

• 6+ years in B2B marketing, demand generation, or growth marketing, ideally at a small or early-stage company.
• Track record building and optimizing lead-gen and lifecycle programs, including email nurture campaigns.
• Comfort and success with hands-on outbound and prospecting work alongside strategic marketing.
• Experience measuring and optimizing against CAC or similar funnel metrics.
• Strong analytical skills; Excel or Sheets required.
• Strong writer who can independently produce white papers, webinars, and email copy.
• Hands-on experience deploying AI tools in a marketing workflow.
• Comfortable operating without a large team; self-directed, resourceful, and willing to do unglamorous work.
• Open-minded and collaborative team player willing to help others.
• Passionate about self-driving technologies, solving hard problems, and creating innovative solutions.

Nice to have

• Experience marketing to senior technology decision makers in logistics, supply chain, or adjacent industrial or B2B sectors.
• Experience running account-based marketing programs targeting named accounts.
• Experience partnering cross-functionally with product marketing, digital marketing, and events peers.
• Familiarity with HubSpot and Aurasell.
• Experience at a company of similar size and stage.
• Prior SDR or sales development experience.
• SQL or BI tool experience.

Benefits

• Competitive compensation and equity awards.
• Medical, dental, and vision coverage for full-time employees.
• Unlimited vacation.
• Flexible hours and work-from-home support.
• Daily drinks, snacks, and catered meals when in office.
• Regularly scheduled team building and social events on-site, off-site, and virtually.

Before you apply

• The salary range applies to US locations.

About the company

Waabi, founded by Raquel Urtasun, builds Physical AI for autonomous commercial trucks and robotaxis. It is backed by and partners with leaders in AI, automotive, logistics, and deep tech.