Senior Marketing Manager - Affiliate & Strategic Partnerships

The role

You will own the paid partnerships strategy at Wealthfront. You will define the roadmap, find and vet affiliates, creators and media partners, negotiate agreements and scale the channels that perform best.

What you will do

• Define and run a data-driven partnership roadmap aligned with growth targets
• Find, evaluate and vet affiliates, creators, affiliate platforms and media publishers
• Size opportunities, evaluate partnership economics and make recommendations
• Lead contract negotiations and set payout models
• Build onboarding workflows, briefing documents, creative guidelines and compliance standards for partners
• Work with Creative, Legal, Product Marketing, Comms and Paid Marketing to keep brand and legal compliance consistent
• Set measurement frameworks, analyze campaign results, and scale winning channels or end weak deals
• Help build the marketing team's skills

Required qualifications

• Bachelor's degree or higher
• 6+ years in strategic partnerships, business development, growth marketing or customer acquisition in a B2C environment
• 4+ years managing partnerships or affiliates, including 2+ years of hands-on work
• Strong expertise in full-funnel marketing measurement
• Experience structuring partnership economics, building business cases and negotiating commercial agreements
• Proven examples of turning data into actionable insights and strategic recommendations

Nice to have

• Consumer tech experience with a high-growth company
• Personal finance knowledge or experience
• Knowledge of compliance and regulatory considerations in financial services

Benefits

• Medical, dental and vision coverage
• 401(k) with company match
• Employee Stock Purchase Plan (ESPP)
• Generous time off
• Parental leave
• Wellness reimbursements
• Professional development
• Employee investing discount

Before you apply

• Reports directly to a Director of Paid Marketing

About the company

Wealthfront builds low-cost, easy-to-use financial products, including automated investing, a cash account, a brokerage account and a mortgage experience. The company reports over 1.5 million funded clients.