Head of State Expansion

The role

You will lead the strategy and execution for Willow Health's expansion into new states. You will build local teams, navigate healthcare regulations, and set up services in local communities.

What you will do

• Build a repeatable launch playbook for new markets.
• Recruit and onboard clinical leadership and staff in each new territory.
• Ensure alignment with local state boards, licensing requirements, and healthcare mandates.
• Be the primary point of contact for regulatory readiness.
• Drive early-stage KPIs on the percentage of the population covered by insurance.
• Work to get credentialed with major payers in each new market.
• Build partnerships with local hospitals, emergency services, and 988 crisis centers.
• Monitor access, quality, and unit economics before handing the market to long-term operations.
• Develop data-driven criteria for the next phase of expansion.

Required qualifications

• 10+ years of experience, specifically within high-growth startups.
• Understanding of clinical operations and what is unique about being a new Medicaid healthcare provider.
• Ideally, existing relationships with payers.
• Comfortable being a department of one on day one.
• Leadership ability to manage a large, decentralized team by day 100.
• Proven track record of hitting aggressive deadlines across multiple workstreams.
• Highly organized and detail oriented.

Nice to have

• Experience in value-based care or behavioral health.
• Previous boots-on-the-ground experience launching physical or hybrid clinical sites.
• Strong analytical background to choose markets and measure success.

About the company

Willow Health is on a mission to expand affordable access to high-quality, evidence-based intensive behavioral health care. It delivers a virtual, urgent crisis care program and is backed by Andreessen Horowitz and Seae Ventures.