Head of B2B Marketing

The role

This person will lead Zopa's first dedicated B2B marketing function for Zopa for Business. They will own the B2B marketing strategy, plan and budget, and build the demand engine across direct and partner-led channels.

What you will do

• Define the B2B marketing strategy, priorities, annual plan and budget
• Use customer, market and competitive insight to find the highest-impact sectors, audiences and opportunities
• Build an integrated demand engine from awareness to an agreed Sales handover
• Own partner, channel and strategic partnership marketing with Commercial and Product
• Create coherent buyer and partner experiences with Product Marketing
• Build and lead a growing B2B marketing team in an early-stage environment
• Develop an AI-centric operating model and the team's AI capability
• Set up measurement connecting marketing activity to pipeline, partner growth and revenue

Required qualifications

• Significant B2B marketing experience across complex or considered propositions with multiple decision-makers and longer Sales cycles
• Experience building or scaling a demand engine across direct and partner-led channels
• Experience working closely with Product Marketing
• Experience leading integrated marketing plans and budgets
• A commercial approach to measurement and attribution
• Practical experience using AI and automation to improve insight, execution, measurement or productivity
• Experience leading and developing a team and working with agencies and cross-functional partners

Nice to have

• Experience in financial services, payments, lending, embedded finance, fintech or another regulated industry

Benefits

• Flexible ways of working
• Option to work from abroad for up to 120 days a year, subject to right to work
• Support for work and home life from day one

Before you apply

• Zopa asks candidates not to use AI in behavioural and competency-based interviews
• Technical interview stages may or may not allow AI use; the Talent Partner will say what is expected at each stage

About the company

Zopa started in 2005 as a peer-to-peer lending company and launched Zopa Bank in 2020. The posting says Zopa has been named in the top three UK's Most Loved Workplaces.